Effective date: August 21, 2026
This Privacy Policy explains how Asherava collects, uses, shares, and protects personal information when you visit asherava.com, contact us, create an account, subscribe to marketing, or place an order.
Asherava is operated by DEYLINA LIMITED, a company registered in Hong Kong SAR.
1. Information We Collect
Depending on how you use the site, we may collect:
- Contact and account information: name, email address, telephone number, account login details, and communications with us.
- Order and delivery information: billing and shipping address, items purchased, order value, returns, refunds, and delivery tracking information.
- Payment information: payment status, payment method type, transaction identifiers, and limited billing details provided by our payment processors. Complete card numbers and security codes are handled by the payment provider and are not stored on our own servers.
- Device and usage information: IP address, browser type, device information, pages viewed, referring links, approximate location derived from IP, cookie identifiers, and site interactions.
- Marketing information: subscription status, campaign engagement, preferences, and any consent choices you provide.
2. How We Use Information
We use personal information to:
- process payments, fulfill orders, provide tracking, and manage returns or refunds;
- communicate about orders, customer-service requests, account activity, and security;
- operate, secure, troubleshoot, and improve the website and shopping experience;
- detect and prevent fraud, misuse, chargebacks, and other harmful activity;
- measure site performance and understand how customers use our store;
- send marketing messages where you have subscribed or where otherwise permitted by law; and
- meet legal, accounting, tax, compliance, and dispute-resolution obligations.
3. Cookies and Similar Technologies
We use necessary cookies to operate the cart, checkout, account login, security, language or currency preferences, and other essential functions. With consent where required, we may also use analytics, advertising, personalization, email, and chat technologies to understand usage and improve marketing. You can manage cookies through available consent controls and browser settings, although blocking necessary cookies may prevent parts of the store from working.
4. How We Share Information
We may share personal information with service providers that help operate our business, including website hosting and ecommerce providers, payment processors such as Stripe, shipping and tracking providers, email and marketing platforms, customer-support and live-chat tools, analytics providers, fraud-prevention services, accountants, professional advisers, and other vendors acting on our instructions.
We may also disclose information when required by law, to protect customers and our rights, to investigate fraud or security incidents, or in connection with a merger, financing, sale, restructuring, or transfer of all or part of the business. We do not sell personal information for money. Some privacy laws define certain analytics or advertising disclosures as “sharing” or “targeted advertising”; where applicable, you may have the right to opt out.
5. Payments
Card and wallet payments are processed by independent payment providers. Their use of payment and identity information is governed by their own privacy policies. We receive transaction status and limited information needed to fulfill orders, prevent fraud, and handle refunds.
6. Email and Marketing
If you subscribe to promotional email, we may send product news, offers, and store updates. You may unsubscribe using the link in a marketing email or by contacting us. Transactional messages about orders, accounts, security, and customer service are not marketing and may still be sent when necessary to provide the requested service.
7. International Processing
Asherava serves customers internationally and uses service providers in multiple countries. Your information may be processed outside your country of residence, where privacy laws may differ. Where required, we use appropriate contractual or legal safeguards for international transfers.
8. Data Retention
We retain personal information for as long as reasonably necessary to provide services, maintain order and accounting records, meet legal obligations, resolve disputes, prevent fraud, and enforce agreements. Retention periods vary depending on the type of information and applicable requirements.
9. Your Privacy Rights
Depending on where you live, you may have rights to request access, correction, deletion, portability, restriction, objection, or withdrawal of consent, and to opt out of certain marketing, targeted advertising, or data sharing. These rights may be subject to legal exceptions. To make a request, email us using the address below. We may need to verify your identity before completing a request.
10. Security
We use reasonable administrative, technical, and organizational measures intended to protect personal information. No online transmission or storage method is completely secure, so absolute security cannot be guaranteed. You are responsible for keeping account credentials confidential.
11. Children
The site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us so we can review and delete it where appropriate.
12. Third-Party Links
Our site may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for their content or practices.
13. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices, services, or legal obligations. The revised version will be posted on this page with an updated effective date.
14. Contact Us
Data controller: DEYLINA LIMITED (Hong Kong SAR).
For privacy questions or requests, email asheravajewelry@gmail.com. Please do not send passwords, full payment-card numbers, or other highly sensitive information by email.